Transacted: A sale has transpired when a contract is signed by both parties. From a salesperson’s perspective, the fulfillment of the contract is the responsibility of other parts of the organization, and the salesperson can now focus on the next opportunity. In the case of early-stage start-ups, however, frequently the person that sells is also involved in fulfilling the contract. A signed contract can be booked as revenue from an accounting perspective.

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These metrics closely relate to each other. For example, the number of deals in your funnel matters only if you know what percentage of your deals you win on average. The average size of a deal impacts the amount of deals you should be closing in order to hit your revenue goal. And sales velocity helps you understand how much of your time can and should go towards each quality deal, so you can manage your days effectively. 

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As “State of Sales” finds, salespeople believe a combination of human skills and data-driven insights is needed to convert prospects into customers. In fact, the ability to listen is seen by 78% of those surveyed as an important attribute needed for landing deals. But sales reps also have to demonstrate industry knowledge (74%), trustworthiness (74%), and knowledge of prospects’ business needs (73%).

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Revisit your sales funnel from lead to close. Earlier in this guide, you’ve already mapped this out. Now, it’s time to think about potential flaws in your system that make it hard for a prospect to do business with you. It’s too easy for companies to sacrifice customer experience for internal process. Make sure that you break down barriers and make it easy for prospects to engage with you at every stage.
Your company might target financial services companies with 5,000 or more employees, or small service businesses with fewer than 100 employees. Or, you may be only interested in manufacturing companies of a certain size. Within those categories, you also might identify individual lead profiles, such as title or job description and role in the decision-making process -- e.g., economic buyer, end user, influencer. How closely a lead aligns with your ideal customer profile will determine whether and when you hand it over to the sales team.

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For some businesses, sales come naturally. Leads can arrive from various marketing campaigns or existing client referrals. Through a number of conversations, those prospects may later convert into paying customers. Among many small and midsize organizations, though, the sales process can be haphazard and unstructured. As a result, sales can be unpredictable.

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The first stage is to make people aware of your brand and products. Whether you are a design agency or running an eCommerce website, then you must use WordPress plugins. If a person doesn’t know about the existence of your brand, how will he become your client or make a purchase? In the initial phase, products or services don’t get much exposure. However, through efficient marketing tactics, your brand can trigger curiosity leading to sales.

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Create content and use tactics that help to keep them connected with your brand, even when they are not actively engaging with it. One of the most effective ways to boosts engagement is through Newsletters. This will keep them up-to-date about your latest products and discounts, major sales that they shouldn’t miss or any changes you make with regards to the terms & conditions of your service.

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Focus on the definition of a Marketing Qualified Lead (MQL). This is the crucial handoff point between marketing and sales, so it’s essential that the teams agree on the terminology. Every company’s definition of an MQL will vary, but it should reflect a combination of traits and actions that indicate a lead is both a good fit for your company and ready to talk to a salesperson. Here’s one way to examine your funnel to assess lead quality and determine whether a lead is ready for sales follow-up:

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Growbots – If you’re looking for a high-quality outbound sales solution, you should absolutely evaluate Growbots. According to one online testimony, using Growbots is as simple as setting up a customer profile, creating a must-read email with a clickbait headline, and then launching your campaign. It’s a bit pricey, though. The service starts at $500/month billed annually. However, when you think of a typical sales funnel, catchy emails probably comes to mind first. So, if you’re serious about utilizing sales funnel stages to your advantage, Growbots is worth the price.

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Salesforce – It’s arguably the case that the “go-to” tool for managing people who are stuck somewhere in the middle of the sales funnel is Salesforce. Of course, once you’ve said “Salesforce,” you haven’t said everything because the company offers a suite of marketing tools. At this stage, though, you’re mainly interested in the Salesforce CRM tool so that you can keep track of your prospects and gently push them forward into the final funnel stage.

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