Your content should be able to effectively communicate to your audience the benefits of a product and service. Sharing success stories, through case studies and testimonials, to show how your brand fulfils the needs and preferences of the customers, has also proven to be a productive approach for marketing. With so many emerging startups, it’s the intriguing stories that can help you stand out.
According to this research by McKinsey, a customer narrows down their options based on the initial consideration (brand awareness) and active evaluation (seek information about the products/services). When both of the former factors are in place, it leads to a purchase decision a.k.a sales, albeit just for that moment. This then needs to continue towards the next stages in the sales funnel, .i.e. customer engagement and customer loyalty.
sales funnel meaning
LinkedIn Sales Navigator – If you’re in the B2B space, then hopefully you’re actively marketing your brand on LinkedIn. With the LinkedIn Sales Navigator, you can take marketing on that social media site to the next level by finding lead recommendations that are tailor-fit to your business. It makes navigating through your sales funnel much easier.